Guy Inbar

(Co-Founder,  Product Specialist)

Guy has led business transformation initiatives at well-known organisations like Australia Post and Melbourne Polytechnic.

He is a Group Product executive and held senior positions across strategy, innovation, and product divisions to develop solutions using cutting-edge technologies such as AI and Robotic Business Automation.

As a certified business coach, he is passionate about helping upcoming businesses and founders succeed.

Zen Ore

(Associate – Sydney, Australia)

Zen is the founder of Pricing Is a Thing, a boutique agency delivering Pricing as a service for SME, where he wears the fancy hat of Chief Pricing and Monetisation Strategy, as well as Excel Monkey.

Based in Sydney, and delivering value worldwide, Zen specialises in:

• Supporting executives and managers with transitioning into Value-Based Pricing
• Pricing and Monetisation Strategy for products and services
• Coaching Sales teams in selling on Value, not Price
• Deal Negotiations on behalf of SME, opposing Procurement teams in defending price and value
• Commercial and Pricing Analytics
• Design research around Value Perception and Willingness To Pay
• Bespoke Monetisation Modelling.
• Zen’s passion is leading entrepreneurs on their journey to be better every day, leveraging his extensive experience in corporate and the private sector as a business and operations manager, consultant, and trainer.

Zen brings a holistic approach to the decision-making table, balancing marketing, operations, sales, and finance in pricing and value management.

At Pricing Is a Thing, Zen is the gatekeeper of value-realisation.

Steve Leong

(Associate – Melbourne, Australia)

Steven has held several CFO and senior finance positions with high-growth companies. He has over 20+ years of experience in the technology and digital space. As an accomplished finance professional, he adds value by helping companies to develop strategies and key metrics to achieve high growth, structuring businesses to be investment-ready, navigating international expansion and evaluating exit strategies. He has successfully completed multiple capital raising rounds. Steven is also an experienced project manager and has led several transformational projects in the cloud infrastructure and shared services area.

Steven is CPA qualified, holds a Bachelor’s Degree in Business and an MBA. He is passionate about helping start-ups and is actively involved in the community through mentorships,  accelerator programs and board participation.